We’re speaking to discerning audiences that have matured, grown and moved on. Audiences that have learned how to listen. Everything Changes When You Listen Is a truth in music. If you don’t just ‘consume’ music thoughtlessly, but actually listen carefully, you discover things.

To launch German audio company Sennheiser's late entry to the wireless earbud market (a product you can’t trial) we needed to leverage this ‘discovery’ in the quality credentials of every product detail. From the size of the audio driver, to the tactile materials of the bud and case, to the detail of custom manufactured screws. When you feel the detail, you’ll hear the difference.