OFFSET MINDSET

Launching Shell’s Drive Carbon Neutral offer


 

THE IDEA

Shell wants to help everyone to go carbon neutral, so to convince forecourt owners that it was worthwhile asking consumers to pay a little extra per litter we took them to one of the places that money goes – virtually.

A 360 tour into the heart of the rainforest in South America guided our retail owners on a journey of discovery of the value to them, their customers, and the planet.

Shell launched carbon neutral driving in the Netherlands in April 2019. And has rolled out the program to the UK Germany, Austria, Switzerland and Canada