A bottle completely made of ice. Perfect for the hot summer days and for those who want the last sip to be as cold as the first. 

It made a splash when created in 2015, but in 2016 Coke wanted to take it further. From a few beaches in South America, to the world.

A new bottle, and a new rollout plan. We engineered a new mass-scale bottle and filling process which reduced cost by 80%, increased the liquid capacity and updated the shape to match the global icon more accurately. Then we took it on tour.