TBC’s liberal-minded, entrepreneurial foundations have placed them at the heart of Georgian culture. As the leading bank in the market TBC recognised the need to consolidate strengths and future-proof the brand for changes in customer’s behaviour, Georgian society, politics, & financial services category. But with the population’s banking needs evolving at different rates the overall design philosophy was underpinned by flexibility – so TBC’s spaces can change. Reflecting its customers’ needs & delivering a more empathic & democratic experience for all.