To show that there’s more to Carlsberg than meets the eye. For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.

The campaign continues the brand’s journey towards substantiating why it is probably the best beer in the world. By showcasing stories from the Carlsberg Foundations, it brings to life the brand’s belief that by ‘making a better beer, we can make a better world’.

Does that make your beer taste even better? Probably.